Generating sales from product sampling has become a common marketing strategy. Sample of a consumer product is offered to customers free of cost so that they may try a product before committing to purchase that product. Key purpose of a free sample is to prompt the customer to buy a new product. Although it is an expensive method of generating sales, but if planned properly, marketers can create brand loyalty.
A free sample also known as “freebie” is a part of product that can be given to customers at, supermarkets, shopping malls, retail stores or other busy places. Ordering free samples on websites is also becoming very common so that more and more consumers may reach a product sample. There are several websites that compile free product samples from all over the web and offer these samples in different categories by product type. Some samples can be ordered after completing a survey form to qualify for these freebies. After completing all requirements, free product samples are shipped to the consumers.
Another way to target wide range of customers is to sale products in small “Trial Size” containers. This strategy is commonly used for toiletry products like shampoos, soaps etc that can prove beneficial for travelling or vacations where carrying the large product containers can be inconvenient. Such promotion products are also offered in hotels or motel rooms for guests.
As you know product sampling is an expensive marketing practice thus it must be planned and executed very carefully. Some important points must be followed when it is to sample a product for promotion:
- First of all, you need to decide why you are sampling your products like a toy would be sampled for its feel, a drink for its taste, a deodorant for its smell etc. Make a clear idea of why sampling should be a part of your marketing or sales plan.
- Once you know why you need to sample, next you need to decide what and how much to sample. New companies with a single product can easily answer this question but for companies with wide product range, more choices would arise.
- Targeting the right audience is another critical point to ensure sampling success.
Your sampling campaign would be successful if your product samples become sales. Generous sampling would be waste of marketing cost if no revenue is generated from it. Sampling can be quite tricky, tedious and challenging but if you end up with grown up customer base, your effort will be well worth it.